The philosophy that stands behind LARM's brand management is to have only the most relevant players in its portfolio.


LARM usually accompanies the growth of each brand in its reference market. Only brands that really show high potentiality are included in LARM's portfolio and, more important, only brands that LARM can effectively support with a top class customer service are distributed.


For this reason LARM does not aim to expand at all costs its portfolio and can select the players which are complementary and do not create overlapping in its portfolio.